Administrative Pressure

Finding Time is Easier Than You Think!

It never fails. You are knee deep in the daily grind. Sending out membership renewal notifications, modifying user accounts, adjusting billing cycles, or handling customer account issues and there is a knock on the door. “We need the monthly summary reports ASAP!” or “Marketing needs the web statistics!”

You drop what you are doing and rush to fill the requests. Now all of the little tedious jobs that normally take you a couple of minutes have piled up and you are behind. You are not alone. Juggling the every-day aspects of your job with the time-critical functions that seem to pop up from nowhere can be a stressful and sometimes overwhelming, especially when you are responsible for managing thousands of user subscriptions.

Of course there are a lot of subscription billing software options available in the market today that could help you handle the repetitive administrative work, but how do you know which one is right for you? Most account management software is constructed and designed as a suite of applications that has tools that you may never even use.

Can you say that your job fits into a cookie-cutter shape with all of the other CRM specialists? No. Your job has unique struggles and you need a software suite that was designed from the ground up to be flexible, efficient, and powerful. You need a software option that makes managing your subscriber accounts virtually effortless.

Finding the right software could make all of the difference. Subscription DNA® is a web application suite that offers robust tools that not only streamline a large assortment of day-to-day administrative functions, but can also automate them.

You need live user stats? How about a list of users from a specific market segment? Subscription DNA® can instantly sort though the most complex subscriber account databases to provide instantaneous results for multiple level search criteria.

With Subscription DNA® you can streamline your day to day functions and answer the most complicated account information questions. The efficiencies that you will gain by using Subscription DNA® Subscription Billing and Member Management Platform will help to make the stressful days of account management and administrative pressure a distant memory.

For more information, contact Subscription DNA.

Offering Cloud Computing with Your Feet on the Ground

Being a model of efficiency can be your biggest advantage in swaying undecided clients.

As recent as five years ago, the approach to offering business software was reliant on end users dictating what they need and how they will get it. This approach, while seemingly effective, would often handcuff vendors and limit their ability to provide optimal service. Everything from creating media disks and designing packaging to shipping and delivery added extra costs into the process that would eventually need to be passed on to the customer.

One solution designed to help reduce costs to customers and sway them to particular products was to supply the software options digitally, via download. While this approach solved many problems it also incurred some new ones. The download server or mirrored server always seems too slow and customers don’t seem as comfortable buying software that they don’t have a physical disk to reinstall if there is a system crash.

This is where SaaS has gained a strong foothold in the market and is steadily gaining ground. Now you can offer Platform Software and System Software on a Cloud Infrastructure where anyone who is licensed to access it can log on and run the software through a secure internet connection. Now software can be run in a virtual environment and doesn’t need to be installed on each machine before use and, in most cases, because the software is internet based, it can run on virtually any operating system.

Selling and servicing this virtual environment can be a challenge. You will still need to convince consumers that running business software online is safe and secure. You will also need to establish organizational efficiencies to track user subscriptions. Now instead of offering a license and validating a seat, it is critical to efficiently create user accounts, secure personal information, track permissions and billing status, query member information, manage and even generate encrypted URLs and even track user statistics.

It is important to note that in a virtual software marketplace customers will be won or lost on the ability to efficiently and securely service each account. How can you convince anyone that you can offer efficiency if you fail to be efficient in your own business? Marketing your business as efficiency experts will gain extra leverage in your pursuit for market share. Your success or failure in this could ultimately be the difference between customers transitioning to SaaS or continuing to purchase software in conventional ways.

Fortunately there is an excellent solution available that was specifically designed with the SaaS market in mind. Subscription DNA® is a world-class Subscription Billing platform that does so much more than just manage Subscription renewals. Subscription DNA® has a robust member management platform that will support customers throughout their entire business lifecycle. Subscription DNA® offers CRM notes and reminders, branded secure subscriber portals, flexible web services, automated billing cycles, customizable data export, an extensive and comprehensive logging system and much, much more.

With Subscription DNA® it can be easy to stay efficient and relevant in an ever-evolving world of business software solutions. Contact Subscription DNA® and find out how they can help improve your business efficiency.

Change is the Only Constant

In the fast-paced world of online gaming, staying current is the biggest obstacle.

It has been widely generalized that on average computer technology and hardware performance doubles every 1-2 years. Video and CPU processors have become faster and able to support even more onboard memory. Even memory devices, like portable flash devices, Solid State Hard Drives and RAM are becoming faster and more reliable.

A black and white photo of the backs of a man's hands, with computer keys commonly used by each hand in online gaming controls.Because of this ever-changing technology landscape there have been substantial gains in the world of online gaming. One study showed that 62% of gamers play online and that there were 217 million online gamers worldwide by the end of 2007.* Online subscriptions had even reached over $1 billion annually in the United States by the end of the first quarter of 2008.*

Given these dramatic statistics it is a little hard to comprehend exactly how far the gaming industry has actually come. The advancements become evident when you look at how far the ripple effects extend into technology fields. Manufacturers of gaming consoles are struggling to meet the demands of the growing market. Hardware manufacturers have even invented new technologies for CPU’s and graphics processors. There has even been an increase of sites that offer dedicated gaming servers. Even video game programmers and graphic artist jobs have even increased. Virtually every technology field is fighting for a piece of the better than $1 billion in online gaming revenue.

One often overlooked element in the online gaming market is Subscription Management. Unlike many other competitive markets, the ability to efficiently manage what are often very complex subscription account systems can be the difference between maintaining a customer base and losing them to the next company down the road. Overlooking essential business elements like subscription management could lose a piece of the estimated 217 million online gamer accounts. How many of the 217 million accounts can a company lose and still be competitive in the market? How many can be sacrificed for a company to even stay afloat?

In the race to gain the lion’s share of the online gaming market the companies that have a reliable and efficient subscription billing platform will be the winners at the end of the day. Relationships between companies and consumers are the deciding factor for a vast majority online gaming consumers. Why mess around with subscription billing and member management platforms that are simply not able to offer the best services and most flexible API available?

Subscription DNA® is the best Subscription Billing and Member Management Platform available in the market today. It is scaleable to fit any size user base. It is customizable to seamlessly fit into any existing system and has automatic subscription management tools that will allow you to keep track of all users and their accounts with just a few clicks of a mouse.

Subscription DNA® will provide real-time user statistics and allow for account changes on-the-fly. It is the most intuitive, powerful and fluid option available. Shouldn’t it be possible to stay in the forefront of a market that is as dynamic as the services provided? With Subscription DNA® it is not only possible, it is simply the only option.

Visit www.SubscriptionDNA.com today to find out how your company can benefit from the world’s finest Subscription Billing and Member Management Program, Subscription DNA®.

* Online gaming statistics provided by:
www.grabstats.com, 4/21/10
www.gamasutra.com, 4/21/10

Changing Business Strategies for the Internet Age

Avoiding the pitfalls of complex subscription billing programs for internet businesses.

A woman looking at various printed materials spread out on a table. In the last 10 years the number of printed newspapers and magazines in print had decreased in the United States by almost 15%. To anyone working in the print industry over this time span, this would be no secret.

A number of variables have fed into this dramatic decline in print circulation. Economic fluctuations, industry wide increases in raw material costs, the global push for “green solutions” within industries where natural resources are consumed, and even advancements in technology have helped push print subscription into a new era of business. More and more print and publication companies have begun to offer on-line versions of their products and experts have estimated that within the next 10 to 15 years more than half of the world’s magazines and newspapers will be offered exclusively on-line.

With the printing industry in a constant state of flux, and no real consensus on how the market will transition in the coming years, one thing is certain; failing to evaluate how this market shift will affect all levels of business operations could cause a severe financial backlash. One area that could easily fall between the cracks is how to deal with converting customers from printed content to e-magazines or on-line newspapers. And after the switch is made, does it really make sense anymore to continue to use obsolete methods of tracking and managing those subscriptions?

Though most printing companies have offered online versions of their publications for several years now, most are still operating with the same back office policies that were in place when the company was founded. It would surprise most people to find out that in this new business environment a company’s Webmaster may have as much influence in account setup as the Accounting Managers themselves. Offering premium web content shouldn’t be compromised by inefficient methods of account management.

Finding the right Subscription Billing and Member Management Platform will be instrumental in creating a sustainable business strategy through the coming decades. The ideal platform will be scaleable to any size member base, have industry leading security, a customizable user interface, automated billing processes and world class statistical tracking of all members.

Subscription DNA® is a Subscription Billing and Member Management Platform that has all of this and more. Subscription DNA® will provide industry leading account management including user classification and segmentation tools, user and account management tools that allow for on-the-fly adjustments to all registered accounts, adaptability to any current web environment, automated billing processes, ready-made billing templates and schedules, instant report generation in PDF, MS Excel or XML formats, and much more.

To find out more about Subscription DNA® and their innovative approach to subscription billing and member management, get in touch with this easy online form:

Subscription DNA® Billing and Member Management Platform Saves Time, Effort and Money for Businesses of Any Size

iSubscribe.TV has been substantially upgraded and is now available as Subscription DNA®

Cincinnati, Ohio, November 19, 2009 – Subscription DNA® has been released to the public with substantial upgrades over its predecessor, iSubscribe.TV. Subscription DNA® is web-based software that utilizes state-of-the-art architecture to increase business profitability through workflow automation.

Subscription DNA - Cloud Billing and Membership Platform

Businesses that thrive through online subscriptions are often bogged down by the exorbitant costs associated with managing member information, recurring billing, account administration and expiration, subscriber tracking and statistics and even authentication and security. Subscription DNA® was specifically designed to alleviate this seemingly black hole of energy and resources.

Using an industry leading suite of fully integrated applications, Subscription DNA® enables businesses to unify their membership subscriptions and user information into a central location, allowing for increased efficiency, improved employee productivity, optimized seller and partner transactions, and substantial cost savings.

Subscription DNA® easily integrates transparently into any web site or software application thanks to a flexible API and innovative member tools such as subscription polling, email blasts and customer portals. Subscription DNA® is also highly scalable and will adapt to fit businesses of any size.

For more information on Subscription DNA®, its features, availability, or to speak with a customer service rep regarding your specific needs, contact Kevin Coleman or visitwww.SubscriptionDNA.com.