It’s been said that we’re living through the “subscription economy.” The old pay-per-product paradigm is giving way to a recurring, subscription based business model – think Netflix’s usurping of Blockbuster’s home-video throne, or Adobe’s move to offer their Creative suite through a subscription service over the cloud.
Nowhere is this trend more apparent, though, than with the surge in subscription box clubs. Customers pay a monthly subscription fee and receive specialized products in weekly or monthly packages. Everything from necessities like groceries and toiletries to luxuries like perfume, action figures, and wine is now available through a monthly subscription box club.
If you’re an entrepreneur with a great idea for a subscription box business now’s the time to strike while the iron is hot.
But you’ll need more than just a great idea to succeed in the subscription box business. You’ll need seed money, inventory, a marketing plan, a sleek online presence – and not least a good recurring payment management system. That’s where Subscription DNA comes in.
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