Get Awesome Gym Membership Management & Billing Software with Subscription DNA

Gym Membership Management & Billing -with Subscription DNA (1)

A lot gets made these days about the rise of the so-called “subscription economy,” and what that means for business owners in a variety of industries as diverse as groceries and toiletries. But one industry that’s been wise to the benefits of the subscription model for ages is gyms and other health clubs. People pay a monthly fee in exchange for access to the gym space. Easy!

If you run a gym or health club, you know that it has plenty of challenges as it is (finding the right clients, finding the right trainers, finding the right location). So the last thing you should have to worry about is membership tracking and billing. That’s where good gym membership management software comes in.

Luckily for you, Subscription DNA is a membership management platform that’s as tough as your biggest gym rats, and just as willing to do your business’s heavy lifting.

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What is Drip Marketing? Drip Campaign Tips & Examples

A drip splashing in a pool of water.Marketing is one of the most important jobs a business owner has. Even the best product or service in the world won’t be good for much if no one knows about it! Modern marketing strategies need to be comprehensive – with social media, content marketing, search marketing, direct marketing, traditional marketing, and more working together to create a consistent and compelling brand narrative.

One marketing tactic that’s too often overlooked is drip marketing. Drip marketing is an automated sales process that involves regular, personal pitches to leads and sales prospects over time, usually via email. When done correctly and with the right tools, drip marketing can be a cornerstone of your business’s marketing efforts.

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Membership vs. Micropayments: Which is the Better Way to Monetize?

Two old parking metersIf you’re trying to monetize your blog or other content-based website, you’ve got a lot of decisions to make. First is the method of bringing in revenue your site will favor; next is what specific tactics you’ll use to actually bring in the income you’ll need to sustain.

If you’ve decided on the paywall model (and there are plenty of reasons to), the next step is figuring out whether you’d like to focus on a recurring, membership-based revenue stream or one that relies on one-time micropayments.

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The Pros and Cons of Paywalls for Monetizing Online Content

A brick wall.

If you run a website or blog, there comes a point when it’s time to stop doing it for the love of the craft and start to make a little money off of your efforts. Unfortunately, this is very often more easily said than done.

There are a lot of different ways to monetize your blog or website, from embedded advertisements (which we don’t recommend) to selling merchandize. One controversial method is the paywall. Basically, users can’t access certain content, or certain amounts of content with metered paywalls, without paying for a membership or one-off usage fee.

Paywalls are popular with many large, legacy media sites like The New York Times and other publications that got their start in print. But how much can these sites offer guidance to a small, upstart site like yours? Can the paywall model with smaller sites?

The answer to this question is different for everyone. Take a look at some of the pros and cons of the paywall model below to help decide if it’s right for you and your site.

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How to Make & Monetize an Educational Website (Without Ads!)

An illustration of a teacher reading to a trio of scholars, meant to represent the the educational website experience.

Are you an expert in anything? Are you a master mechanic, Phoenician history buff, marketing whiz, expert cabinet maker, a gifted magician, classically-trained bassoon player, or a crackerjack with yo-yo tricks? Do you speak fluent Klingon?

Everyone has a passion, and if you want to know how to make yours into more than just a hobby by starting and monetizing your own educational website, keep reading.     

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