If you’re looking for a good candidate for “understatement of the century,” we offer this as a humble suggestion: The Internet has changed the way people consume media forever.
This is true across all media, from news to telephone listings, but television and video content have seen some of the most striking shifts in recent years. Fewer people are watching TV with on traditional network or cable broadcasts. Instead more are relying on online, video-on-demand services like Netflix. Typically VOD services like Netflix or Hulu offer consumers considerable cost savings and the ultimate in flexibility – but at a cost. There’s no access to regular TV channels or network programming. That’s why many are now turning to Internet Protocol television (IPTV) which offers a wide selection of programming on-demand, streamed through the Internet.
If you’re an IPTV service provider, you know better than anyone just how much demand for your services is increasing. How to can keep up with and ever-expanding customer base without sacrificing customer service or losing more and more sleep every week?
The answer is to automate as much as possible. That’s where billing and subscriber management systems like Subscription DNA come into play.