For most consumers today, subscription services are quickly becoming the norm. Even for those who aren’t looking for monthly curated boxes, services like Amazon Prime, Spotify, and even InstaCart have made dedicating a monthly subscription fee to have convenience more of a norm than ever before.
One new report uncovered that the subscription economy has moved beyond just products and is also playing a key role in businesses. Here, access to services and digital tools are making it easier to increase productivity and for businesses of all sizes to compete in today’s landscape.
Still, the consumer side is also looking bright for subscription services. A survey conducted by Clutch uncovered that online shoppers today are taking advantage of subscription boxes from top brands with more than half of online shoppers surveyed for their research (54%) saying they already subscribe to a subscription box service. Benefits including a desire for convenience to new, fresh experiences are just some of the reasons why the subscription culture is thriving.
The top 3 subscription services for consumers according to their survey are:
- Dollar Shave Club
- Ipsy
- Blue Apron
These companies ranked highly in terms of additional benefits offered to a consumer outside of just providing a monthly box of goodies. Things like regular replenishment, access to extra perks for being a subscription customer and curation benefits of new items to try – all ranked as the top reasons for their choice.
If you’re a business looking to get in on the subscription economy, trust Subscription DNA to help you save time, money and make the transition an easy one. Our enterprise cloud billing and membership management software means you can automate the recurring billing process and gain access to administrative tools you need to manage your customers.