Subscription-based services are appearing more and more often these days. There are companies like Netflix, Blue Apron, BirchBox, and others that rely on a monthly subscription for their products. But why are these companies thriving, and what makes them so successful with a subscription-based service?
Subscription-Based Service Convenience
Why are these subscription services so successful? One of the reasons is that they’re convenient for the consumer. All a person has to do is hop online, sign up, and either receive a digital version of their product (such as with Netflix), or receive a sent item to their doorstep. In addition, a monthly service with automated billing means that a consumer doesn’t have to re-do payments each time. Instead, they can rely on the automated system to charge them so that the service continues smoothly.
In addition, many subscription-based services provide variety. A person can either opt in to purchase a more-extensive service with more options, or a less-extensive one. Netflix, as an example, gives the option to have mailed DVDs or just digital streaming or both, depending on what the customer prefers.
At the end of the day, though, the reason why subscription-based services are so popular is that it’s the age of the Internet. Many people are used to Amazon and other retailers delivering items directly to them, which means that being able to purchase services that provide the same convenience is alluring.
The Back End for a Subscription-Based Service
Of course, none of this is possible without a proper backend for a subscription-based service. There has to be a way to track customers, charge customers for their monthly service, and also create a user interface that’s easy for customers to deal with. Without these things, customers are unlikely to buy into a subscription service.
That’s why there are automated systems that help with this. Without these systems, it’s difficult for a subscription-based service to keep track of members and perform functions such as automated billing.
If you have a subscription-based service, then you may want to consider Subscription DNA. You’ll be able to keep track of your customers and perform day-to-day services without the hassle.