When you own a subscription-based service, emailing customers is an important part of it. However, sending out individual emails can be time-consuming, and non-customizable automatic emails can frustrate customers. That’s why it’s important to set up a system that not only gives you the ability to customize emails, but also saves you time and, in the long-run, money.
When you wake up in the morning, do you read a newspaper, or do you look online for the latest news and events? Chances are, you look online. More and more people are going digital when it 
comes to reading their daily news and even magazine articles.
The Internet has completely revolutionized the marketplace as we know it, for industries as diverse as media, tourism, hospitality, and just about everything else under the sun. This has meant a proliferation of competition as the web allows more and more players onto nearly every field. And, with increased competition comes an increased need to set oneself apart. That means marketing. A lot of it.
All of which is to say: If you’re in marketing, there’s plenty of business out there for you to seize. It also means there’s a glut of competition for you to face yourself.
Edging out the competition in the marketing industry, of course, is largely about marketing yourself better than the rest. But on top of that, it’s about streamlining your own internal processes so that you can focus as much energy as possible on delivering the best results possible to your clients.
That’s where Subscription DNA’s cloud billing platform comes into play.
Every year, some 472 million entrepreneurs start 100 million startups around the globe. That’s a lot of new businesses, and makes for plenty of competition to go around.
If you’ve got a startup of your own, you know how difficult it can be to succeed in such a competitive marketplace. You need the right people, the right product, and a whole lot of luck to be successful in the long-term. But more than that, you need the right tools at your disposal. Depending on your industry, one of those tools could be the cloud billing and membership management platform offered by Subscription DNA.
If you’re looking for a good candidate for “understatement of the century,” we offer this as a humble suggestion: The Internet has changed the way people consume media forever.
This is true across all media, from news to telephone listings, but television and video content have seen some of the most striking shifts in recent years. Fewer people are watching TV with on traditional network or cable broadcasts. Instead more are relying on online, video-on-demand services like Netflix. Typically VOD services like Netflix or Hulu offer consumers considerable cost savings and the ultimate in flexibility – but at a cost. There’s no access to regular TV channels or network programming. That’s why many are now turning to Internet Protocol television (IPTV) which offers a wide selection of programming on-demand, streamed through the Internet.
If you’re an IPTV service provider, you know better than anyone just how much demand for your services is increasing. How to can keep up with and ever-expanding customer base without sacrificing customer service or losing more and more sleep every week?
The answer is to automate as much as possible. That’s where billing and subscriber management systems like Subscription DNA come into play.