It’s no secret that the subscription business model has become more and more significant in recent years. From e-commerce and streaming services like Amazon Prime and Netflix to subscription box services like Dollar Shave Club and Birchbox, subscription-based businesses are some of the hottest and most profitable in today’s market.
But one thing you’ll notice about all of these examples—each is based on a B2C, or business to consumer, model. They sell to individual consumers.
What about business to business (B2B) companies? Can they take advantage of the subscription business model?